Dealer Insights: Uncover Missing Profit Opportunities
Missing profit opportunities uncovered
Over the past 3 years, MAXDigital has taken the initiative to understand key issues facing dealers, such as reducing salesperson turnover
and building customer trust
This year, we focused on profitability.
The latest industry research indicates new car profits are not improving, with 60% of dealers reporting profits are down the past two years. Meanwhile, dealers are reporting higher profits on used vehicles.
Where are the profits going? More importantly, how can we get them back? MAXDigital, in conjunction with Erickson Research, surveyed 400+ automotive dealers across the United States to learn more.
Click Here to Download the Full Research Report
See the results
Our study revealed key opportunities for dealers to boost gross profits.
- New car profits are shrinking while used cars are more profitable.
- Trade-ins are currently an untapped profit source.
- Dealers are discounting their profits away.
- Dealers are ready for sales process change.
- Sales training will help profits.
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