Take the Challenge

Complete your dealership audit by selecting the most accurate answer. Submit your results to see how your dealership is prepared to win today’s digital consumer.

  1. How many of your customers take out a smart phone when they are on the lot?

  2. How well do you sell to people under 35?

  3. Are your used car front-end margins under pressure?

  4. In negotiations how often is your drop over $500?

  5. Are you using market-based pricing and still negotiating a second price cut when you customers are on the lot?

  6. How often do your sales people complain they the don’t have enough product information?

  7. How many of your sales people would you consider product experts?

  8. Do your sales people use technology well during the sales process?

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